This construction promotes a hand tool, the spirit level. It seeks to do this through non-literal and visually intriguing means by breaking down the definition of the spirit level by displaying its core function, use and main visual characteristic (the fluorescent yellow/green bubble). On the narrative level, the hand (the user) seeks to balance the brick by adjusting the wire attached to the fluorescent bubble (the spirit level). At the heart of the design, is also the desire to glorify manual process (a theme intrinsic to the brief) by constructing the set with hand made objects, and unashamedly showing off the brush strokes and imperfections on these objects.
- August 2012